A coaching dialogue vs a counseling session
- Hannah Telluselle

- Jul 17
- 2 min read
I've decided to try to get my Swedish Master degree paper in Workscience re-evaluated, to either just get my credits or to edit what needs to be rewritten. One of my major points, is to show how professional dialogues are used as tools for different vocations and how the coaching dialogue is different from a therapeutic session in it that a coach seek to empower his/her client and build on what works with a focus on taking action, while a therapist often seek to diagnose and tell the client why and what needs to be done. Since the profession "career coach" was completely new in Sweden in 2003, when I wrote this paper, the closest we've had, are "guidance counselors" and "academic advisors". What then is the difference for someone coming for an appointment to one?

Here is an outlined dialogue with a student seeking information about how to become a writer, as an example. First, I will share the dialogue as a Career counselor would have it, and then how the dialogue would unfold with a Career coach.
Student: "I want to become a writer."
Counselor: "Fascinating! Which kind of writer?"
Student: "Someone who gets good pay and does fun slogans."
Counselor: "Oh, you mean a copywriter? Then apply to either of these schools (X, Y, Z) and you will be on your way!"
Here is the same but with a coach.
Student: "I want to become a writer."
Coach: "What kind of writer?"
Student: "Someone who gets good pay and does fun slogans."
Coach: "What is that called?"
Student: "Advertising, I guess."
Coach: "Do you know someone who works like that, so you know what is required to become one?"
Student: "No, I just like writing and think that sounds cool."
Coach: "Ok, until next time we see each other in two weeks, your assignment will be to call a couple of advertising agencies and ask about that profession. See if you even can come up for a short visit."
Student: "Will do!"

Thus, a counselor provides guidance and shares his or her expertise about various professions and adjoining education, whereas a coach pulls forward a call to action for the student to seek his or her own information so that he or she can get an impression and connect with someone who already is: To find his/her own answers through a Socratic process. Then the next coaching session, would be about his/her recounting of that meeting, and his/her thoughts of becoming a copywriter, now knowing more about the actual work, which will hopefully make him/her inspired although not knowing if he/she can become one, or feel like it's not at all what he/she thought it would be and thus be able to better make a decision about whether or not to pursue this as a career.
All professions are needed, depending on the reason why the client contacted you and the desired change the client is seeking.





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