As a copywriter, we meet with a Product manager or Marketing manager to make a campaign for either an existing product, according to...

It's when we dare to express ourselves from our own inner deepest feeling, we become true. Where did my poetry go? Why can I not express...

What do we think about and can we choose this consciously? So much in the self-help genre has been about this, and lately adopted by...

Paulo Coelho once wrote how he sees feathers as a sign to write something. I too notice feathers sometimes, but I look at them...

Here are some examples of my Swedish copywriting from 1995-2000. Unfortunately, since I was forced to move and leave all my belongings...

The word "embodiment" seems to have become the new buzzword in the coaching business. To me as both a copywriter and a lifecoach, it's an...

What is put in between cork, is what becomes. Maybe it's in the symbolism of wine, and in the metaphor of it as truth telling....

One of the things special to Portugal is their history of tiles. They are often seen on the exterior of their homes, as decor inside...

You want to capture your reader immediately, or perhaps let him or her gently grow a relationship with your main character, unless it is...

What sells? What is good? What is new? Answering and using these questions are paramount for a copywriter. To make something or someone...

There is never any lack of topics to write about. There are always things around you that you can describe: There are people who you meet...

What are we allowed to write about and share publically? This is something that naturally has been part both of my upbringing and in my...

When I worked in advertising in the mid 90's and on, we planned and produced campaigns about six months prior to its release in media on...

It is a matter of choosing to make an impression or an expression. To create Art or to create Sales, or have both. To use different...