Is the media the message?
There is an old saying that goes: "The media is the message," which to a copywriter means that where we place a message, an advertisement...
Is the media the message?
Tasting the words
Writing for sale
Questioning others
The need to express ourselves
The creative process
What is creativity?
Creating a personal brand
Kill your darlings!
Becoming a messenger
Looking for inspiration?
Setting the right conditions
Taking a breather
Creating authorship
A copywriter's responsibility
A clean sheet of paper
Building the right audience
Become less influenced
Dealing with media
Making things that work